Published: 17/10/2018 - By Jason Palmer
Event planning requires much from the organizer. From strategizing to contacting and facilitating, it needs a systematic process of making the event happen. With the various tasks and preparations involved in event organizing, the last thing to think about is how to promote it.
To reach your target people, here are ways on how to advertise your event through the use of the ever-versatile platform, social media. Read on!
Promote the event on your Facebook, Twitter, Tumblr, and Instagram accounts
The more sharing you do in different social media platforms, the more people will see your event promotion. Make use of the free feature of the platforms like a call-to-action key. Then, make sure to provide a link of your official event website to let the people learn more about the event.
Hashtags can definitely develop social buzz, boost participation, and increase attendance. Utilize brief, relevant, and unique hashtags with a kick!
Make an infographic of your event
When summarizing facts into a simple and comprehensible piece of creation, an infographic would be perfect! With a combination of relevant images and brief, digestible information, an infographic catches the attention of the people and reels them in attending your event to learn more. Though infographics are a little complicated to create, there are easy to tweak templates available in the internet. You might need the services of graphic design firms in Singapore, like Secret Hideout, who are specialists to make this happen. Visit their company's website to find out more.
Share significant quotes from your event’s guest speakers
Netizens love sharing things online especially quotes. Pin attractive pictures on Pinterest together with a relevant line from the guest speakers. This strategy will provide a preview of what your audience can learn from your event by featuring some lines of the speakers.
Provide a more personal feature of your speakers
Your audience may not know your invited speakers, so they need a sneek-peak of who they are and what their achievements and expertise are. Present key information of your invited speakers with their image.
Present testimonials from the previous and similar events
Never forget your last event. This can be of great help to promote your new one. Present a relevant testimony from a reliable audience. Let him or her narrate her experience and share his or her learning.
Attract early birds with discounted registration
Rewards through discounts can be enticing if your event involves registration. You can also provide promo codes and digital vouchers for sharing the discount announcement. Remember to limit the offer in a specific date to encourage people to register as soon as possible.
Showcase behind-the-scenes short clips and images about the preparation of the event
People get excited by the small details, clips, and pictures from an event preparation. Once they see how the organizers ready the said event, they feel like being part of the preparation. This technique is being used by some companies since it appeals to the audience’s snoopy side.
These easy to do tips will definitely help you in your event promotion. Start getting busy with your social media masterpieces today!