Published: 09/08/2018 - By Jason Palmer
That's right, you read it correctly, we are coming clean and giving you the story behind our successful online growth. Over the past two years Ticket Retriever has seen some great online growth in users and visitors to the website. Luckily for us this was the plan from the start and involved a number of strategic decisions to achieve the result. Digital marketing is a tricky business and can be overwhelming for many people. That's why today we can step through some of our secrets to success that maybe you can implement onto your business.
Ticket Retriever has always had a good social media presence but until two years ago we were only using our social media presence as a way to maintain contact with the existing customers. One thing you need to realise is that social media is an excellent method for acquiring potential new customers if they're approached at the correct time. Timing is important because not all social media users are in a buying state of mind. Often just on social media for a mental break from life, users don't want to know about the latest ticket offers. Therefore, we timed our efforts to coincide with events of their interest that would potential tickle their interest in our product.
The ever important search engine rankings are an intimidating prospect for those unfamiliar with the ins and outs of search engine optimization, or SEO for short. This field is full of wizards and gurus who claim to know what the all powerful (Google) do in order to formulate their rankings. Most of it is as good as the information from Hogwarts. So let's now cut it down to basics. There are a few key factors that help your site rank. Firstly, content is king. The big G loves to see feature rich and informative content, huh, just like this… strange. This means that content you place on your site needs to be well research and informative to the visitors reading.
Next, it's important to optimise this content as well as other factors on the page to ensure that it meets good web standards. This means that users on both their laptops as well as computers can easily read and digest the website. Mobile is particularly the focus of the future with Google.
Once everything on the website is looking good, it's time to venture out and into the wildness. Here we're particularly looking for others who are active and willing to link to our website. An excellent starting point is links packages that are available all over the web. A simply Google search for links packages and some like these here will come up. Links serve to tell search engines that your website is in fact relevant to the niche in which it's located. Diversifying these links will give you bonus points to show that a range of different people believe that your website is very good.
We hoped this guide of our secret tactics helped you today and lead to further steps for making your marketing footprint. Please don't hesitate to reach out to use with further questions or help.